Instagram is taking content creation to the next level! The platform has announced an interesting new generative AI video editing feature, which will soon be able to tweak nearly every aspect of their video using just a simple text prompt. This new capability will let the user update backgrounds, outfit colors, and other aspects of their videos just by typing in a background or outfit color.
Key Highlights
- The AI tool is expected to be launched by 2025
- This simplifies the editing process, users will be able to edit videos with basic text commands.
- The tool is empowered by Meta’s Movie Gen AI which is an advanced generative AI model.
Adam Mooseri, head of Instagram, shared his excitement about the upcoming feature in a recent post: “I'm super excited about the movie Gen, our early AI research model that will let you change nearly any aspect of your video with a simple text prompt. Hoping to bring this to Instagram next year. Let me know what you think.”
How it works
The AI-powered video editing tool will rely on Meta’s Movie Gen AI model, a state-of-the-art generative AI system. Users will simply type commands such as “change background to a mountain” or “change the color of the outfit to Pink” and the AI will process the instructions to generate edits in real-time. The tool aims to make video editing as easy as composing a caption.
Miraculous impact on content creation
The introduction of this tool is expected to democratize high-quality video production. Previously, achieving such complex edits required professional software and expertise. Now, creators, influencers, marketers, and casual users alike can produce polished, professional-grade videos with minimal effort. This feature is also expected to boost creativity experimentation, allowing users to explore new styles and visual effects without technical barriers.
Competitive edge
With platforms like TikTok and Youtube continuously upgrading their video editing capabilities, Instagram’s AI tool positions the platform as a leader in innovation. By integrating AI into video creation, Instagram not only enhances user experience but also caters to the growing demand for quick, customizable, and visually appealing content.
Prospects ahead
As AI technology continues to evolve, Meta plans to refine and expand the capabilities of the movie Gen A tool. Future updates might include advanced motion tracking, facial expressions, modifications, and even AI-generated video overlays. This successor tool could pave the way for future generations across Meta's ecosystem, including Facebook and WhatsApp
As Instragm continues to push the boundaries of social media innovation, the introduction of this tool could set a new standard for video editing across platforms. Stay tuned for more updates as the launch the launch approaches.