Airtel is a juggernaut in mobile, DTH (Direct to Home) television, and broadband internet.
The company now intends to start advertising campaigns on all its platforms and technologies.
The platform is called Airtel Ads.
The company claims that the size of the brand which wants to advertise will not be a qualifying criterion. In other words, company of any size will be able to book ads on Airtel Ads.
Airtel claims that it has over 320 million customers across its businesses.
Airtel Ads has already proven its performance, claims a report. Over a 100 brands including PepsiCo, Lenskart, Cars24, and Zomato were the early advertisers.
Also, the categories of the initial businesses that gave advertisements spanned multiple categories.
“Airtel Ads breaks new ground in the USD 10 bn Indian advertising industry. By abstracting Airtel’s unique strengths of quality customers, best-in-class network and world-class digital platforms, Airtel Ads offers innovative channels for brands to reach the right audiences. What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics,” Adarsh Nair, Chief Product Officer, Bharti Airtel.
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The company claims that Airtel’s proprietary deep science will allow Airtel Ads to provide performance in campaigns.
Further, the company claims that the customers of Airtel will be given the first priority and only the most relevant ads will be shown to a user.
It is pertinent to note that the highly successful online advertising business empire of Google, Google AdSense, is also built on the same concept of sensible ads.
The reader will appreciate that relevant and timely advertisements are a win-win-win scenario.
The advertiser wins because he gets a potential business, the advertising platform wins because it gets to get performance for its paying customer. And the end-user wins because he gets to learn of a business that may be able to satisfy whatever task that he is trying to achieve.
Opening up of this business venture by Airtel will provide competition to current advertising businesses and the resultant competition should be good for the business.