Amul India gives honour to the film, ‘Uri: The Surgical Strike’ in a pictorial which features the Vicky Kaushal's famous dialogue ‘How the Josh?’ from the film giving it their own ‘butterly’ treatment.
In the film, Vicky stars as an Indian Army Officer, took to his Instagram account to share the picture alongside a caption that read, “What an Utterly butterly honour! Thank You @amul_india @rahuldacunha #UriTheSurgicalStrike #HowsTheJosh.”
Amul is known for their creative and quirky cartoon posters on films and actors and this one features Vicky as ‘Utterly Butterly Delicious’ Amul boy and the popular dialogue.
‘Uri: The Surgical Strike’ seems to have brought out the josh in all the Indians. The film dialogue has captured millions of hearts from the Prime Minister Narendra Modi to the Defence Minister Nirmala Sitharaman and the Union Minister Smriti Irani.
The Aditya Dhar directorial has managed to surpass all expectations and crossed Rs 150 crores at the box office.
The film is based on the 2016 Indian Army's surgical strikes and showcases the instances of what went down during the Indian army's surgical strikes in Pakistan following the attacks in Jammu and Kashmir's Uri town, film hit the big screens on January 11, 2018.