Bollywood actress & social media influencer, Avneet Kaur on Tuesday was accused of fraud, nonpayment, and breaching commitment by an Indian Jewellery brand. The jewelry brand named Rang by Akanksha Negi took to its official Instagram handle and also shared Avneet Kaur's WhatsApp Chats to prove its claims against the Tiku Weds Sheru actress & influencer. Rang has alleged that Avneet Kaur did not tag the brand in her social media posts despite wearing the brand's Jewellery.
The brand 'Rang' has shared screenshots of the conversation with Avneet and her team on social media. In this, Avneet had promised to promote the brand's jewellery during her journey to Europe. 'Rang' owner Akanksha Negi was quoted by a news portal saying, "We sent 9 pieces of jewellery to Avneet Kaur. She promised that she would tag us in her social media posts. During the one-month journey, she wore our jewellery 7 times but did not give us credit. Our PR team connected with her stylist several times and asked for credit, but we only got false promises."
Negi further alleged, "A few days later, Avneet asked for the price of the jewellery. We said that it is not about money, but about credit. After this, we sent the invoice, but Avneet refused to pay by making excuses. This is very disappointing for us. Having a large following on social media does not mean that we should be exploited. Honesty was expected, but exploitation was faced. We will not accept this attitude."
Furthermore, sharing Avrneet Kaur's WhatsApp Chats, Rang on Instagram wrote, "@avneetkaur_13 • It took me a few days to decide whether to share this incident on social media, but I realized I can’t stay silent when it’s important to take a stand. As small brand owners, we pour our hearts into every piece and care deeply about our customers, the stylists we work with, and the celebrities who wear our jewellery. My hope is that by sharing this story, we can protect others from similar experiences. We need to support each other and stand against exploitation. This isn’t about naming and shaming anyone, but about speaking the truth. Thank you to everyone who stands with us and believes in fairness and respect."