Bhutia, often known as the "Sikkimese Sniper," has received the Arjuna Award and the Padma Shri. He is credited with bringing Indian football to prominence. Bhutia made his international debut against Thailand in the Nehru Cup on March 10, 1995, when he was just 19 years old. He appeared in 104 matches for India, scoring 40 goals in all categories.
Bhutia declared his retirement from international soccer in 2011. To help develop future talent, he established the Bhaichung Bhutia Soccer Schools in 21 towns across the country. Koo's co-founders have expressed their delight at Bhutia's decision to join the platform and garner a record number of followers.
Another Koo Co-Founder, Mayank Bidawatka, stated, “Bhaichung Bhutia acquiring followers at such a rapid pace shows how eager India is to connect with their stars and hear their thoughts and opinions.”
Currently, Koo is available in seven Indian languages as well as English. The union government has also approved its usage for the transmission of information and communication by all of its ministries. The Prime Minister's Aatmanirbhar Bharat App Innovation Challenge was also won by Koo. Koo is a Twitter competitor with over 6 million downloads.