Armaan Malik, popularly known as the ‘King of Romance’ turned 26 on Thursday. To celebrate his special day with his fans, he launches his merchandise.
Taking to Twitter, Armaan shared a jolly picture and wrote, "This birthday, I have a little something for you! My merch just went live at shop.armaanmalik.com with a special limited pre-order drop! Pieces I've put my heart into, that I hope you love as much as I do. I love you guys."
The singer says the first official ‘AM’ merchandise line was born out of desire to enable more of a personal and relatable connection with his fans.
Musician Armaan Malik is one the most loved singer of Bollywood. From ‘Main rahun ya na rahun’ to ‘Sab tera’, he has given numerous hits. He is the youngest singer to win two debut awards at Global Indian Music Awards (GiMA) and best playback singer award at BIG Star Entertainment Award in 2015.
Armaan shares, “I have always believed that relationships are a two-way street – even when it comes to my fans. I like to sing for them, with them, rather than at them. It’s their energy and zeal that pumps me at shows and hypes me up on socials – to strive and be a better version of myself, daily.”
“The first official ‘AM’ merch line was born out of this desire – to enable more of a personal, relatable connection with my fans in a tangible form that they could hold on to and bask in the glory of cherishing moments we won and lost together. The design and aesthetic have been carefully picked to capture the casual, comfortable, free-flowing rapport we share,” he added.
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Armaan added further, “It’s a passion project that I have been working on persistently with my team to bring alive just the right vibe that binds us together. I’m so grateful that it’s finally out there for you to see, hold and flaunt. This is my birthday gift to you. Thank you for everything.”
His merchandise consists of a series of graphic T-shirts, sweatshirts and masks.