A simple advertisement for interfaith unity by Tanishq is turning out to be a big issue in India. Tanishq is a jeweler with branches all over India, it launched an interfaith advertisement in which a Muslim Mother-in-law organizes Hindu rituals for her daughter-in-law.
The step to promote interfaith unity by Tanishq backfired it as the majority of people accused the company of promoting Love Jihad.
Recently, eminent news organization NDTV broke the news that a store of popular jewelry brand Tanishq was attacked in Gujarat amid a row over an advertisement that has been withdrawn after vicious trolling on social media.
According to an NDTV report, the store in Gujarat's Gandhidham was attacked on Monday night and the manager was made to write an apology letter by the mob. "Apologies to people of Kutch district for hurting the sentiment of Hindus by broadcasting secular advertisement (sic)," the apology letter displayed at the Tanishq store said.
However, BJP IT Cell Amit Malviya slammed the NDTV reports and wrote, "NDTV doing what it does best. Spreading #FakeNews after Tanishq withdrew their controversial ad."
Netizens also express their anger on NDTV:
A user wrote, "Has @TanishqJewelry issued a statement on how the spread of #FakeNews by @ndtv has saddened them?"