Despite India's firm stand that it will not tolerate external pressure on its internal issues, the farmer's protest continues to garner global attention. This time it has been done in the American National Football League i.e. the Super Bowl. Super Bowl has always been the platform where global commercials are displayed. This year apart from the common commercial, advertisement on the ongoing farmer's protest going on in India has created a huge stir.
The commercial was displayed when the game was played between Tampa Bay Buccaneers and Kansas City Chiefs. The commercial quoted Martin Luther King who said, "Injustice Anywhere Is A Threat To Justice Everywhere."
The commercial also termed the ongoing farmers' protest as 'Largest Protest In History'. The commercial used many statements, another one being 'An industry That Feeds You Is An Industry Worth Fighting For'
Earlier it was not clear that who paid for the expensive advertisement slot and it was aired in states other than California too. Now, going by claims of 'Kisan Ekta Morcha' the Fresno City community has paid for the expensive commercial.
Super Bowl commercials are high-profile television advertisements known for their cinematic quality. Many of these commercials, specially produced for the Super Bowl, also feature celebrity cameos. Some of these commercials also go viral on the internet, providing additional exposure for the product being advertised.
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