In a bizarre move to explore the fashion statement for men, two guys from Toronto, Canada have started a company 'The Bromingo Brokini' to sell specially designed swimming outfit for men.
Chad Sasko and Taylor Field jumped into this business, broke all the traditional conventions of swim-wear for men, and came up with an idea to design a "bikini for men".
Sounds cool? Yes, you are reading right, this is a "bikini for men" that will "show off your package in style" and "disappoint your parents."
This Brokini has a single long shoulder strap that cuts across the torso. This classy yet bizarre swimwear is currently coming in two prints: Bromingo, a pink flamingo pattern, and Fineapple, blue with yellow pineapple.
The company's description reads, "The perfect swimwear to make your parents question where they went wrong." The price listed on the website for brokini is $45.
How it all started?
"We started going to bachelor parties and wearing crazy bathing suits and then we actually saw a wrestling leotard online and thought, 'Hey, that could maybe be a bathing suit,'" Sasko was quoted as saying by Daily Mail.
He added, "They were pretty awesome but they were actually see-through. We wanted to make something you could actually swim in so we started reaching out to manufacturers and found one."
They got 250 suits made, spending $5,000 on the production. The first sale was reportedly made on July 19.
"We wanted to come up with a bathing suit that's fun for goofing around on the beach, cottage weekends, bachelor parties, and festivals," Sasko said. "It's not the ideal summer to be launching given COVID, but Brokinis might be a great way to keep people six feet away from you."
"We hope to one day grow Brokinis enough to cover our MASSIVE cryptocurrency losses and hire a golden retriever as a receptionist, but we have no idea how to run a business so that seems pretty unlikely at this point," read the website's About page.