Who doesn’t like traveling? Everyone does, isn’t it?
After the long-lasting pandemic, everyone wants to get out of their homes and is expecting to wander around, see new places, and discover new stuff!
As the world is changing, everything is opening up, the Google searches of people are changing. The suggestions of going on a vacation are being provided by Google Trends. Summer often calls up for beaches and mountains. So tell me how have you decided to enjoy your summer vacation?
The desire to travel among people is greater than ever! This can be seen by the Google searches ‘Can I travel’ which has hiked up to 800% and to travel to a particular destination more than 100% people are looking up for ‘Can I travel to’. All around the globe, the search for ‘hotel booking apps’ has also jumped to 100%
Google assures the same by saying that there is an increase in key global searches affirms the peak interest in travel.
The want of flexibility:
Everyone longs for more and more options whether it may be while selecting a career or deciding what to wear or eat at a dinner party. So why not make a flexible choice when selecting a desirable location to explore?
Covid has taught everyone the significance of time, people, and the most important of all health! So individuals are preferring to travel to places where the pandemic is over and the others are searching to visit those destinations which provide more flexible bookings but, to be honest the percentage of both the internet searches are the same, 57%
"Flexibility drives decision making. To fully embrace travel in a post-pandemic world, people are relying on brands to provide flexible booking, changes, and cancellation options," Google wrote.
What kind of Travel Messages is circulating?
Considering the health as well as safety there is a change which is seen in the format of messaging among people. The new sorts of texts which are being spread by the travelers are Safety, Flexible and full control. The report states that the messages coming from all the generations are: 51% of all generations resonated with "relaxing," 40% with "new to me" and 41% with "stress-free." Whereas the trend of the Gen-Z is: 52% of people go with the travel brand messaging "escape and relax" 38% with "budget-friendly" and 38% with adventurous.
People are also searching about the virtual tours about the places they wish to visit as they want to first make sure about the belongings and the safety measures they will be provided.
How are the travel industries changing?
Travel industrialists are serious about the well-being of their customers. They are revising the safety and health measures and wish to provide contactless service as well as flexible flight bookings.
About 84% of flights are ready to offer flexible booking offers while 31% of the airlines are still not prepared for the same.
Sarah Searls, the Chief Customer Officer of Choice Hotels Intl. said, ”To ensure that we are prepared, we are going to take all of these changes and evolution into account, and we need to continue to keep an eye on the future so that we can make the right bets and right investments. And as we think about this, this specifically means we’re going to be levering a combination of technology, data, and customer insight to ensure that every step of the way we’re creating meaningful experiences and programs across that customer journey.”
Also read: Don't care about flights, you can also go to Singapore by car
Who is most eager to travel?
The Millennials, as well as the next generation, are the ones who want to travel as soon as possible because they think that traveling is something which is an essential thing just like food, clothes, and shelter.
It was reported that the next-Gen consists of 151 million Millennials and Gen Zen with $350 billion in spending power in the U.S. To consider the same more than half of Americans are Millennials or younger.
Nowadays, we all belong to the next-Gen we wish to make up the most from the tours which we make as we all tend to travel to special places with our close ones by holding both costs as well as authenticity at equal importance which the Narrative & Strategy Advisor, Katherine Laubscher says, “Whether they are going for a quick weekend to Vegas or a week-long backpacking trip, they want to get the most of every travel make the opportunity they get.”
How has the strategy of choosing a place changed?
The younger generation wish to travel those places which are budget-friendly, relaxing as well as adventurous at the same time whereas on the other hand, the rest of the generations tend to favor those destinations which provide a new experience and are relaxing as well stress-free.
Moreover, the new generation holds the greatest tool which plays a key role in making up decisions which is the Digital Content like we all tend to check the ratings, reviews and go on virtual trips to get a clear cut idea of what the place will offer and whether it would be worth taking a visit to that place.
What are the other things that Gen-Z considers?
43% of the people consider the “new to me” places but the destinations need not be so extraordinary or unique. They should just reflect the cultures and should be authentic! That is what they need the authenticity to experience new stuff and learn more about the place they visit.
Unlike the other generations, the Next-Gen take up the booking decisions through the companies which provide the best values and offer the surety of building up long-lasting relationships instead of seeking the advice of loyalty programs.
The companies will tend to use the preferences of Millennials and Gen Zen so that they may attract a lot of audiences promising to provide the most relaxing, valuable, memorable, and meaningful experience which will be experienced by people super soon.
Chandreyi Saha Davis, the Global VP of Brand Marketing said,” The future of travel will be earned, not bought. For the past 25 years, we have been focused on volume and transactions as a way of growing our business. Travel has become much more personal now, and that served as a big impetus for us.”
What can be done by the Marketers?
The industry should make more and more loyalty programs by capturing the unique and free moments of the customers. Right now with the opening of traveling, the marketers have a great opportunity to provide the travelers with new schemes. Companies should make sure that their customers should be comfortable while they adjust themselves to the new traveling system.
Also read: Seven big changes in Indian rules that will directly affect your pocket
How can you adapt to the restoration of the travel industry?
Well, till now you might have already realized that technology is a great blessing if used properly so try the new trends by taking some help from the younger generation or instead use YouTube to know how to get reviews and ratings of the place you wish to visit.
Google the things you wish to know and try making a clear-cut understanding about how things will go when you reach your destination. Take up virtual travel tours which you can easily get on the Internet.
Besides that, chances are the part and parcel of like and trying something new is always a wonderful experience especially in the field which interests you the most. So, get ready not only to travel but to be set to go on the journey to experience unique feelings by traveling on new adventures, and don’t forget to message “New to me!” because new things are adorable!
