The FutureBrand Index is a
global perception study that reorders PwC’s (PricewaterhouseCoopers) Global Top
100 Companies by market cap on perception strength rather than financial
strength. It is not based on consumer research.
The FutureBrand Index 2020
chart topper is Apple.
On rank 2 stands Reliance Industries Limited
whereas Samsung is ranked third.
The index is then followed by Nvidia, Moutai,
Nike, Microsoft, ASML, PayPal and Netflix.
However, Reliance ranks 91st on PWC 2020 list.
FutureBrand, a global brand transforamtion
company, said “In total, there are 15 new entrants this year, seven of which
make it into the top 20, including Reliance Industries slotting in at number
two.”
It offers a conscientious assessment of how
leading companies in the world are doing, how they have done in the past years
and their predicted future growth.
When releasing the Index for
2020, Future Brand said, “This year’s highest entrant at number two, Reliance
Industries excels on every attribute.”
FutureBrand named RIL, the oil-to-telecom
conglomerate, as one of the most profitable companies in India.
The company went on to say that RIL is, ‘very
well respected’ and ‘seen as behaving ethically’ as well as being associated
with ‘growth’, ‘innovative products’ and ‘great customer service’.
Notably, the brand’s success can be cited to
Mukesh Ambani reshaping the company as a one-stop shop for its customers in
India, said Future Brand.
“The chairman built on the existing
petrochemicals business, transforming it into a digital behemoth designed to
meet every customer need”, it said.
“Today, this company is engaged in a number of
sectors including energy, petrochemicals, textiles, natural resources, retail,
and telecommunications. Now that Google and Facebook are taking equity stakes
in the firm, we may see Reliance jostling for the top spot in the next Index,”
it added.
Moreover, the Jio-Facebook deal and RIL’s 2020
expansion will also contribute to the brand’s success story.
“While the FutureBrand Index 2020 has uncovered a
number of seismic shifts in the way companies work and how they present
themselves to the outside world, one key theme has stood out: individuality,”
Futurebrand says.
“We are living in unprecedented times,” it said, “But out of this will emerge a reimagined world, and it will be up to leading companies and the people who work for them to respond to new demands and new expectations,” it said.