Every shopper looks forward to the Diwali season to purchase big- and small-ticket products, and every seller worth their salt knows the importance of the collection of the three festivals of Dussehra, Diwali, and Christmas for business.
Two online sellers are in conflict about the number of days the discount season is to go on. While Flipkart believes that scarcity is an essential component of discounts, Amazon wants to give ample time to Indians to shake-off pandemic blues. Flipkart says six days and Amazon says thirty days.
Amazon reports a 60% increase in the number of sellers on its platform.
“This is a long season of festivities and our celebration has been designed to run through its entire duration,” Manish Tiwary, vice president of Amazon India’s consumer business, said in a virtual media event on Tuesday.
Also Read: Shoppers, get ready for deep discounts in this year’s Diwali season sales
However, the competition is not a duel and the playground
has another worthy contender – Reliance JioMart. Consumers know that when
Reliance decides to enter and disrupt any business, it does so with a hailstorm
of discounts e.g. Reliance Jio 4G internet service.
To handle the demand, Amazon has created 100,000 seasonal jobs while Flipkart would be adding about 70,000 of the same.
Year 2020 has brought in a new change for Amazon and Flipkart. They have tied up with local stores to serve customers. The local stores may utilize Indian Post or a list of courier services is provided. For the local stores, access to the customer base of the companies should prove to be a much-needed boost to overcome the COVID-19 loss in business. Amazon has joined hands with over 20,000 and Flipkart with over 50,000 retailers.