The countdown for the Super Bowl 2024 has begun as a plethora of Hollywood stars and celebs from various fields are likely to attend the American sports night of the year. While Super Bowl is undoubtedly among the richest sports leagues in the world and featuring during the show gives you millions and billions of money in benefits. The Super Bowl Half-Time Show is also famous as Hollywood singers and pop stars perform for the audience present in the stadium and for those who are watching it on TV. Super Bowl LVIII half-time show will be headlined by American singer Usher. Usher will be dazzling the Americans at Super Bowl LVIII half-time show. Now, the question arises how much is Usher getting paid to perform at Super Bowl LVIII half-time show?
The answer is Zero. As per Cosmopolitan, Usher is charging no money to perform at the Super Bowl LVIII half-time show. Usher will be giving a free 13-minute concert in the middle of a football game. As one NFL spokesperson put it to Forbes several years ago, "We do not pay the artists. We cover expenses and production costs." However, it is a well-known fact that stars who perform at the Super Bowl they get indirect benefits.
For instance, Spotify reported that pop star & actress Jennifer Lopez's streams spiked by 335 percent after the 2020 Super Bowl, while Shakira’s went up by 230 percent. Billboard reported the songs Shakira and J.Lo performed sold 16,000 digital downloads that day (up from ~1,000 the prior day). And hence, the indirect benefits surpass any kind of monetary benefit at the Super Bowl.
Where to watch the 2024 Super Bowl Live in India?
The answer is the Disney Plus Hotstar App. Super Bowl LVIII Live India streaming will take place on February 12, 2024 (Feb 11 in the USA) at the Allegiant Stadium in Paradise, Nevada, Las Vegas. The kickoff for Super Bowl LVIII is set for 5 am IST on Monday, February 12, with pre-game coverage starting at 4 am IST. In the USA, Super Bowl 2024 Live Streaming will be on Paramount+ from 6:30 p.m. EST on February 11. In the UK, Super Bowl LVIII live streaming will take place on ITVX and Sky Sports from 11:30 am GMT on February 11. Fans in Australia can live-stream Super Bowl LVIII on 7Mate from 10.30 am AEDT on February 12.