After his release of new single in collaboration with Ed Sheeran, Justin is apparently teaming up with Schmidt Naturals for launch of a deodorant line. He is debuting in the beauty industry with a deodorant line named as “Here+Now.”
The product “Here+Now” is all-Natural vegan formulated deodorant. Justin has recently announced that he is making his entry in the beauty industry by confirming the launch on his Instagram.
He posted “Ready for Here+Now...new collab coming this Fall with @schmitdtsnaturals”. His venture new product is going to be available in the stores from next year. Reportedly Justin helped in design making of the label and he had a direct influence on formula of the scent.
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Schmidt team said that more celebrity collaborations are in work and with the company being expected to unveil hemp-oil and varieties in the coming months.
The trend of celebrity establishment in fashion and beauty industry is getting fueled up with embark of competition among the stars. And why not! These world stars have a global recognition and would fall in benefit of some dedicated business ventures, although making profits is not the only agenda of these well known stars.