In a recent Instagram Story post, the 24-year-old beauty mogul announced that her next business endeavour will feature swimwear for kids in the same colours.
Also Read: Kylie Jenner is Pregnant with second baby, Twitterati spark off a memefest featuring Stormi
The teaser arrives only two months after the entrepreneur debuted her Kylie Baby brand in a low-key manner.
The Keeping Up with the Kardashians actress announced her new business endeavour by posting a photo of herself and her three-year-old daughter Stormi on Instagram.
However, social media critics were appalled by the thought of children in two.
Also Read: Jungkook Birthday Special: Indian BTS ARMY Rent Billboards in Mumbai to celebrate K-Pop member ‘Jungkook Day’
One individual posted on the internet, "Children shouldn't be in bikinis."
'Bath time with @kyliebaby ' she captioned the adorable photo on Instagram.
"ALL this family does is strip down and sexualise themselves to sell ANY product, they even sexualise themselves with their other sisters!! and even in photos with their kids!! there's something really wrong with this family," a second added.
"A child in a bikini? That's a no from me," a third commented.
However, several individuals came to Kylie's defense.
"Like her or not. She's smashed it. Billionaire, partner, and now 2 children. Good for her," one person wrote.
"NOT a Kardashian fan, but what is with all the problems with bikinis on little ones? They are so cute! It doesn't sexualize them, they aren't sexual! I loved my little pink bikini in the 70s and I was about 5," a second added.
In other baby-related news, the reality star is allegedly expecting a second child with her partner, Travis Scott, and insiders say she is looking forward to seeing her new baby.
‘Kylie is doing great,' a source told People magazine last week. She has been attempting to slow down and rest more since becoming pregnant. She is still very busy with Stormi and her brand.
‘However, she seemed to like it all.' She appears to be in great shape and appears to be extremely happy. She is ecstatic with her growing baby bump and has been proudly flaunting it in front of her pals. It's adorable to watch her so happy.'
Stormi can't wait to be a big sister, according to another iinsider, who said: 'Stormi is well aware that a baby is on the way and she is ecstatic.' It's incredibly adorable how she's continuously asking questions and wanting to touch Kylie's stomach. Stormi has always been Kylie's dream to have a sibling.’