Kejriwal's Delhi Liquor Model: 'Buy one get one free' offer invites long queues

Delhi wine shops come up with heavy discounts and special offers on branded alcohol.

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The stock of various brands of liquor accessible between Rs 360 and Rs 1000 has decreased. Due to this, despite many discounts, customers are not able to get the desired bottle of liquor.

The elections in Punjab and Uttar Pradesh also affected the stock of liquor in Delhi. However, now that the Punjab elections are finished, liquor has begun to flow into Delhi from the state's factories. In the last few days, it has decreased little. Liquor store owners claim that discounts on various kinds of liquor are still available. However, in the past, spectacular offers like one box free with the purchase of another box have driven down the stock of cheap liquor at most Delhi contracts.


Alcohol traders, on the other hand, claim that since the reduction in liquor purchases began in Delhi under the new excise regime, sales have increased dramatically. Delhi's customers have stopped going to Gurgaon entirely. They may now get inexpensive liquor from Gurgaon in a variety of locations throughout Delhi. However, it is also true that this game of offering discounts of up to 50% will not endure long.

In this case, efforts are being made to sell liquor in Delhi in such a way that pricey liquor from Gurgaon contracts does not end up being sold in Delhi. It is being discussed that if all of the liquor vendors reach an agreement, liquor should be offered at the same price in all of Delhi's liquor shops as it is in Gurgaon. It would be beneficial in this case as well if imported liquor received a far higher discount than Indian liquor.

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