"Social networks aren’t about Web sites. They’re about experiences", how well quoted by Mike DiLorenzo, NHL social media marketing director.
In a world, where today, social media exists almost as exclusively as does humanity, the impact that it has on mankind is an arguable issue. Social media are interactive technologies that facilitate the creation, sharing, and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks. Social media refers to new forms of media that involve interactive participation and social media apps are online platforms that enable users to create and share content and participate in social networking.
There are multiple social media applications and platforms available on the internet today. People from almost all generations are using social media in some way or the other. From millennials to Gen-Z, anyone who owns a smartphone is prone to using social media. Some popular social media applications include Instagram, Facebook, WhatsApp, Snapchat, X (previously known as Twitter), etc.
Initially, social media was brought into the picture so that people from different parts of the world could connect. The first identifiable social media site, was Six Degrees – a platform created in 1997 that enabled users to upload a profile and make friends with other users. Today, social media has various uses. It is not only used by people to connect with their loved ones and build relationships, but, it is also used by businesses and organizations to promote their businesses, increase their brand value, and keep up with current events and trends.
Who are social media influencers?
From social media, another term has emerged i.e. 'Influencer'. An influencer is a person who has a large and engaged social media following and can influence the opinions, behaviors, and purchase decisions of their followers. They are often seen as trendsetters, and their recommendations and endorsements can have a significant impact on the businesses and brands they promote. Especially in the Gen-Z, these influencers have managed to amass a substantial amount of fan base (which in terms of social media, is referred to as followers).
Who is Ashi Khanna?
Amisha Chagger from Apeejay College Jalandhar stated that her favourite influencer is Ashi Khanna. Ashi Khanna is a 26-year-old model and content creator from New Delhi. She is renowned for her enticing and engaging videos on TikTok (now banned), YouTube, Instagram, and various other platforms, which include dance routines, daily vlogs, GRWM (Get Ready With Me) videos, fashion and beauty tips, etc. She has become a popular entertainer with her content.
Ashima Khanna (popularly known as Ashi Khanna), was born on 5th March, 1998 to Sachin Khanna and Swati Khanna. She grew up with her younger brother, Raghav Khanna. She completed her high school education at NK Bagrodia Global School and later went on to pursue a degree in Journalism at IP University, Delhi.
She created an Instagram account in May 2014, which now happens to have an enormous 1.7M followers. She made the most of TikTok, a short-form video hosting application, with a group of friends, which is popularly known as “Damnfam”.
TikTok might have been banned now but many famous influencers today initially got famous via this app. Ashi’s instagram is full of super engaging content. She went on to make a YouTube channel in August 2017, which presently has around 880K+ subscribers.
Ashima Khanna's net worth
After almost a decade of being on the gram, she has managed to have a net worth that is alleged to be ranging between $1 million - $5 million. Earnings from her social media endeavours, such as brand endorsements, are her primary sources of income.
She has been awarded Social Media Personality of the Year 2019 and was among the top 5 Travel Influencers for the year 2020 by Exhibit Influencex. She has been featured in magazines like Exhibit, SocialKetchup, FitLook, and WedLook Magazine. From her interning at a magazine publication to now getting featured on a magazine cover, Ashi's hike is extremely influential. She has been featured in many hit music videos and collaborated with various renowned brands such as Fashion Nova, Lakme, Ponds, Tanishq, and many others best in business.
The quality that Amisha Chaggar found extremely unique in her is that she’s too real for the camera. As per Amisha, she somehow really connected to her. The way she acts, the way she’s around her friend group, always chirpy and bubbly and full of positive energy. She’s the kind of person one wants to be around. She wears her heart on her sleeve and is always ready to go the extra mile for her loved ones. It is this personality trait of her that has made her fans connect to her on an emotional level.
She has worked tirelessly to reach where she is today and her journey to success is all sort of inspiring for the aspiring content creators.