In a nod to the dynamic and burgeoning world of content creation on Instagram, the platform unveiled its "25 Under 25" list, spotlighting the most beloved and influential creators across India. Manish Chopra, the Director and Head of Partnerships at Facebook emphasized the transformative impact of Instagram's Reels in reshaping content creation and consumption. Chopra expressed gratitude to the jury for curating a diverse and inclusive list, showcasing the talents of young creators who have significantly contributed to the platform.
The top 10 instagrammers features a kaleidoscope of personalities hailing from various corners of India, encompassing creators delving into mental health, beauty, music, regional content, and comedy. These individuals have not only captured the hearts of audiences through their hard work and talent but have also fostered a dedicated following eagerly anticipating each new post.
This illustrious list serves as a testament to the vibrant and diverse creative landscape flourishing on Instagram, highlighting the platform's pivotal role in fostering and amplifying the voices of young Indian creators. As Instagram continues to evolve, these trailblazers will undoubtedly play a crucial role in shaping the future of digital content in India.
1. Aditya Hirlekar (nom___nom__)
Known for his infectious energy and positive demeanour, Aditya brings joy to his audience through his fun-loving and cheerful Reels. A selfless cook, he finds happiness in preparing meals for others.
2. Akash Thapa (theakashthapa)
A dancer with a belief in the transformative power of hard work, Akash has participated in television shows and aspires to achieve fame through his content on Instagram.
3. Divija Bhasin (awkwardgoat3)
Trained as a Counseling Psychologist, Divija addresses mental health issues with a relatable and light-hearted approach, aiming to raise awareness about professional treatment.
4. Gurpreet Singh (gurpreet_illusiontown)
India’s first Sikh Punjabi Animation/Robotics Dancer, Gurpreet has captivated Instagram with his imaginative choreography, leading to the virality of his dance reels.
5. Harshleen Jhans (harshleenjhans)
Passionate about art since childhood, Harshleen has turned her love for makeup into a profession, experimenting with new techniques and trends while garnering support from fellow creators and fans.
6. Krutika Mhatre (themermaidscales)
Krutika, a makeup enthusiast, infuses humour into her content, finding excitement in the reactions of her audience to her everyday life-related content.
7. Kushal Mistry (kushalmistryofficial)
With a background in computer engineering, Kushal has found his true passion in writing and storytelling. His foray into Reels has proven successful, establishing him as a prominent Gujarati creator.
8. Niharika NM (niharika_nm)
Adapting to the short-format content style of Instagram Reels during the pandemic, Niharika quickly gained followers, surpassing 1 million within two months. A testament to her rapid growth in the digital space.
9. Nirmal Pillai (mahlyf_mahrulez)
An architecture survivor turned video creator, Nirmal's journey involves advertising, design, and love for Swiftie and K-Pop fandom. He engages in running, both for fun and survival from dog chases.
10. Naveen Singh (bihariladka)
Embarking on his content creation journey as a teenager, Naveen brings humour to relatable situations in an average Indian middle-class family, underscoring his belief that quality content leads to success.