Spotify has introduced a new AI-powered DJ feature that creates a customized playlist and provides commentary on the music being played. The AI voice of the music streaming service imitates the style of a radio presenter, sharing information about the artist or track between songs. The objective of the new feature is for Spotify to become familiar with its users' music preferences and play the music that they will enjoy without requiring user input. In effect, Spotify is putting an "AI DJ in your pocket".
The DJ feature could also transform Spotify into a passive experience for users who do not want to actively search for music. To access the feature, users need to navigate to the Music Feed on the home page of Spotify's iOS or Android app and tap the "Play" button on the DJ card. The DJ will then start playing a series of songs and short commentaries.
The OpenAI-powered feature is still in beta testing and is currently only available in English to Spotify Premium subscribers in the United States and Canada. To avoid plagiarism, it is important to rephrase information in a different order and use synonyms, while maintaining the flow and meaning of the article.
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Spotify's marketing of the DJ feature as an AI-powered addition is a strategic move to attract consumers to its music streaming service. AI advancements such as ChatGPT and Google's Bard have raised awareness of the potential and risks of AI developments. Nonetheless, the launch of the new feature coincides with criticisms that Spotify's investments in other audio formats have made its app cluttered and less user-friendly for streaming music. However, these criticisms have not hindered the company's growth. The streamer's shares saw a boost last month after reporting solid user growth in Q4. The company added 10 million new subscribers, reaching a total of 205 million, and 22 million more ad-supported users, reaching 295 million in total.
As personalization technology becomes commonplace among music services, Spotify aims to raise the bar even higher with a new AI-powered feature that is not easily reproducible. The company expects the DJ feature to begin rolling out today in its supported markets, although some users may not immediately see the feature.