Squid Game has become Netflix's biggest original series launch. It is estimated to be worth almost $900 million (roughly Rs. 6,770 crore) for the streaming giant, as per a report citing figures from an internal Netflix document.
This time, the Netflix record set by “Bridgerton” has been smashed by the South Korean show “Squid Game,” which has been watched by around 132 million people for at least two minutes.
Netflix has not commented on this report. An attorney representing Netflix said in a letter to Bloomberg that it would be inappropriate for the media website to disclose the confidential data contained in the documents that it had reviewed. “Netflix does not discuss these metrics outside the company and takes significant steps to protect them from disclosure,” the attorney said.
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In the case of "Squid Game," Netflix estimates that 89 percent of people who started the show watched at least 75 minutes (more than one episode) and 66 percent of viewers, or 87 million people, have finished the series in the first 23 days, as per the media website.
“We think Netflix has found a sound and profitable strategy with its content internationalization efforts, with 'Squid Game' a perfect example,” Michael Pachter, an analyst with Wedbush Securities, wrote in an Oct 14
The show has also gathered praise from Amazon’s founder Jeff Bezos, the billionaire has called the work "impressive and inspiring."