Team India star all-rounder Hardik Pandya broke the internet after he was spotted playing cricket wearing a luxurious watch worth Rs 7 crore. Hardik Pandya donned an ultra-luxurious Richard Mille RM 27-02 watch, a limited-edition masterpiece reportedly valued at a staggering $800,000 (approx. INR 6.92 crore), during the INDvsPAK match. 'Badshah of Bollywood' Shah Rukh Khan was spotted wearing an exquisite limited-edition watch from the luxury brand Audemars Piguet. Later, it was revealed that it's market price is almost Rs 68 lakhs. Google is filled with a plethora of stories showcasing Indian celebrities wearing ultra-luxurious watches.
Have you ever wondered why they do so? Well, the answer lies in profit & loss. In layman's terms, while people remain stick to Mutual Funds, FDs or Gold when it comes to investment, celebrities diversify their investments, and shading big bucks on watches is among them.
As per Taxbuddy Official, a Rolex Daytona that cost Rs 10 lakh in 2018 now costs Rs 35.8 lakh. On the other hand, 10 gm of gold was valued at Rs 31,391, and in 2025, it costs Rs 80,220. The post also outlined that Gold has witnessed a growth of 155.5 percent while luxurious watches have witnessed a 258% growth in the market.
There are multiple factors why luxurious watches witness a surge in their price with time. Brands like Rolex and Patek manufacture limited edition watches. It means the watches are fewer but demands are high. Watch-lovers pay extra under 'waitlist premiums' to get them sooner. Unlike stocks, watches can be worn in public. Therefore, it has become a status symbol. Luxury watches' prices do not go lower despite the market crash.
On the viral Taxbuddy post, a user commented and asked, "How much is the probability that the price will go high ?'
In response, it clarified, "Past trends show 15-25% CAGR, but as they say—time will tell. Why 15-25% CAGR : Limited editions, have historical significance, or are produced by well-known brands."
Another user pointed, "Not all watch price go up. It is like stock picking and bubble of watch prices will burst.'
In response, the page posted, "Fair point! Not every watch is an investment—just like not every stock is a multibagger. But demand for top-tier pieces has held strong for decades. Bubble or not, time will tell…'
Disclaimer: This is not financial or investment advice. Do your research before making any financial decisions!