"WhatsApp respects and protects your privacy," reads the headline of the advertisement copy in one of the leading dailies. Despite clarifications on digital platforms by its head, the company has today published full page ads in print publications. While the ads in some papers are published on the front page, some published it on their back pages.
Will Cathcart, head of WhatsApp in one of the tweets writes, " With end-to-end encryption, we cannot see your private chats or calls and neither can Facebook. We’re committed to this technology and committed to defending it globally. You can read more here: https://whatsapp.com/security/" In a tweets thread he tried his best to allay the privacy concerns of people.
In the full page advertisements published in newspapers, WhatsApp has made a distinction between 'what hasn't changed' and 'so what has changed.'
WhatsApp publishes that "WhatsApp cannot see your private messages or hear your calls, and neither can Facebook: every private message, photo, video, voice message, and document you send your friends, family and co-workers in one-on-one or group chats is protected by end-to-end encryption. It stays with you."
Similarly, in the other three points WhatsApp clearly states that privacy concerns are not true.
In stating what has changed, the company said, "We want to be clear that the policy update does not affect the privacy of your messages with friends or fail in any way. Instead, this update includes changes related to messaging (managing) a business on WhatsApp which is optional, and provides further transparency about how we collect and use data."
However, in the above statement, the company mistakenly writes messaging instead of managing. Twitter users are tweeting how the digital medium has used print to allay the concerns on privacy. One of the users, @imkaushiik tweets, "Losing the ground or feeling the heat from @telegram @signalapp."