Sabyasachi Mukherjee collaborates with H&M, gives an India touch

The much-anticipated Sabyasachi x H&M collaboration, bringing a ready-to-wear collection named Wanderlust from the renowned Indian brand, is set to premiere, delivering a ready-to-wear collection called Wanderlust from the iconic Indian brand. The partnership was supposed to start in April 2020, however it was postponed due to the epidemic.

In the year 2021, Sabyasachi's pre-fall collection will debut, including rich fabrics in modern and classic Indian shapes that speak to the modern global nomad mindset.

It's H&M's first collaboration with an Indian designer, following in the footsteps of famous labels such as Karl Lagerfeld, Comme des Garcons, and Versace. "At a time like this, we feel people value the usage of locally made crafts and fabrics more than ever, and no one does it better than Sabyasachi; we look forward to bringing this magnificent collection to as many people as possible."

H&M's Maria Gemzell, Head of New Development, said, "We look forward to bringing this stunning collection to as many people around the world as we can." For designer Sabyasachi, the collaboration was a great opportunity to further the Indian narrative and create affordable clothing to reach out to a larger audience.
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Sabyasachi Collaboration With H&M
"I've always wanted to work on a pre collection but haven't been able to because of logistics and other factors, so when H&M reached out for this collaboration, I thought it was too good to be true. It came at the perfect time, just as the brand celebrated its 20th anniversary, and it was a great opportunity to reach out to a larger audience.”

It was a fantastic chance to reach out to a wider audience with an affordable, timeless, gender-fluid, and stylish collection.

What we can expect from this ready-to-wear range
"Today's youth believe in seeing the globe and living a healthy lifestyle; with that in mind, this collection is resort meets high street meets travel chic, with pieces that are fuss-free, simple, and interchangeable, allowing you to mix and match and have a lot of fun with your own creativity.”

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"You'll find stunning Sanganeri prints from Rajasthan, as well as carefully made needlework on rich Indian textiles, as well as our distinctive flower prints, which were hand-painted and then digitally recreated.”

The Sabyasachi x H&M collection will include a whole fashion wardrobe for both women and men, as well as accessories such as jewellery, footwear, sunglasses, belts, and purses, all at affordable prices. Long flowing dresses, tunics, blouses, breezy shirts, broad slacks, and more are some of the standout items. It will also provide a one-of-a-kind collaborative saree created specifically for customers in India. 

Favourite pick from the Wanderlust collection
"It's a Bengal tiger logo printed t-shirt; the demand for logo printed apparel has always been high, and I'm hoping that as a result of this, people will start looking for logo printed t-shirts from other Indian fashion brands.”

On August 12, the Sabyasachi x H&M collection will be available at various H&M shops in India and 17 other countries, including the United States and the United Kingdom. On the brand's web portal, it will also sell in Myntra and 48 foreign markets. Wanderlust is available for Rs 799 to Rs 9,999.