The celebrity couple, Virat and Anushka have invested in a plant-based meat company named Blue Tribe. Blue Tribe was founded by Sandeep Singh and Nikki Arora Singh to offer alternatives for meat-based products. Their products were mainly made with pea, soybean, lentils, grains, and other protein-dense ingredients.
The company sells chicken momos, nuggets, and sausages, among other products.
According to Sandeep, their products are aimed at non-vegetarian eaters who want to switch to healthier, environment-friendly products without compromising on the taste of their favourite dishes.
Virat and Anushka took to Instagram on Tuesday and shared a video about their new venture. Sharing the video, Anushka wrote, “Virat and I are thrilled to join the #PlanetFriendlyTribe
We believe that all of us have the power to protect our planet. And every little choice we make matters. Being total foodies, we love the fact that @bluetribeofficial's Plant-based Meat lets us relish the experience of eating products that taste like meat, without the impact on the environment. Making it a palate-friendly as well as a planet-friendly alternative.
#BlueTribeFoods #plantbasedmeat #Collab”
Not only, Virat and Anushka but other celebs like Genelia and Riteish, Bill Gates, Natalie Portman, Tom Felton have also heavily invested in vegan products.