It is said that the coming years will be the age of AI advancement. However, Artificial Intelligence has already started sweeping across the world in almost every sector. While many experts back AI's advancement, it is a fact that Artificial Intelligence has started to be the reason for people losing jobs worldwide. However, an influencer named Aitana Lopez has earned the title of the hottest woman in Spain and has garnered lakhs of followers on Instagram. However, there is a catch. Aitana Lopez is not real in life but was created by AI for a Spanish fashion brand. Now, the question arises who is Aitana Lopez?
Who is Aitana Lopez?
Aitana Lopez is a 25-year-old Instagram influencer created by AI. Aitana Lopez models for Spanish fashion agency The Clueless . The Clueless is a state-of-the art AI creation designed to save the company money and time. Despite Aitana Lopez's computer-generated status being revealed in her Instagram bio, fans of the model still believe she is real and even invite her to socialise and spend time with them.
A UK media report quoted Diana Nunez, who co-founded The Clueless with Rubén Cruz. Diana said, "Initially, most of her followers didn't question her authenticity, they genuinely believed in her existence. From day one, we received compliments on her beauty, invitations to hang out in the city, and more. Even after the media revealed she was an AI creation, many followers still expressed their love for her. She described the design process for Aitana as 'intensive' as it took just two months before she was a finished product.
How Aitana Lopez was created?
Diana in the same report informed how Aitana Lopez was created. Diana informed that it took how hours of 'homework' to observe and know what was 'trendy and relevant in the market'. "We took inspiration from real-life events. We also jumped on the fitness lifestyle trend that's catching popularity among the younger crowd for a healthier lifestyle. And we couldn’t ignore the hype around video gaming and anime – everyone's itching to be a gamer and go live streaming on Twitch. By keeping tabs on these trends, we knew we could build a community around Aitana."