Director James Cameron says the amazing box office performance of ‘Avengers: Endgame’ gives him hope about the future of cinema as it proves that people are still interested in going to theatres to watch movies.
The superhero film became the world's highest-grossing movie by earning USD 2.796 billion at the box office, breaking the long-standing record set by Cameron's films ‘Titanic’ and ‘Avatar’.
"It gives me a lot of hope. 'Avengers: Endgame' is demonstrable proof that people will still go to movie theatres.
The thing that scared me most about making 'Avatar 2' and 'Avatar 3' was that the market might have shifted so much that it simply was no longer possible to get people that excited about going and sitting in a dark room with a bunch of strangers to watch something," Cameron told the Deadline.
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Cameron also mentioned that he is hopeful that if ‘Endgame’ could earn record-breaking box office numbers, his long-delayed ‘Avatar’ sequels could do the same.
"Will 'Avatar 2' and '3' be able to create that kind of success in the zeitgeist? Who knows. We're trying. Maybe we do, maybe we don't, but the point is, it's still possible. I'm happy to see it, as opposed to an alternate scenario where, with the rapid availability of custom-designed experiences that everybody can create for themselves with streaming services and all the different platforms, that might not have existed anymore," he said.