Know Your Value Proposition: Determine the criteria that can be used to differentiate you from the others.
Know Your Audience: Know your audience and what they want.
Know Industry Experts: Imitate and study popular leaders.
Ask for Interviews: Broadcast your findings in interviews with news outlets.
Embrace Networking: Establish and maintain business relationships.
Ask for Recommendations: Collect samples to increase believability.
Grow Your Online Presence: Always update and respond on social media platforms.