South Korea celebrates love on the 14th of every month, but February and March are the biggest. V'Day sees women giving chocolate to men. And instead of returning, Korean men give chocolate on White Day (14th March).
In Norway, secret admirers send the objects of their desire funny little poems called gaekkebrev, the only clue to their identity being a dot representing each letter of his name.
It's what every admirer dreads hearing, especially on Valentine's Day. Let's be friends. But in Estonia Valentine's Day is called Sobrapäev, or ‘Friends Day.’ People exchange cards among friends with 'Happy Friends Day.'
The Welsh do Valentine’s Day on 25th January. And they do it a bit differently – by giving love spoons. The spoons are an age-old tradition where men would carefully carve spoons and present them to the woman
In France, if the men didn’t like their match they would simply leave the woman for another man to call. Called une loterie d’amour, the tradition often left women unmatched.
Slovenia’s Valentine’s Day coincides with the beginning of spring celebrations. On Gregorjevo, when the flowers are in bloom and the birds are singing, women are encouraged to go outside and look to the sky for answers.
Iraqi Kurds celebrate Valentine’s Day with a ‘feast of love’, decorating red apples to represent the original love story: Adam and Eve.
In Germany, gingerbread isn't just for Christmas. Nothing says ‘Ich lieber dich’ better than a giant heart-shaped ginger biscuit.
Guatemalans take to the streets for El Dia del Carino (the Day of Affection), for the annual Old Love Parade. Senior citizens dress in feathers and masks for the celebration in Guatemala City.