A Swiss watch manufacturer in collaboration with an Indian retailer has launched a Ram Janambhoomi limited edition watch.
It costs a whopping Rs 34 lakh ($41,000).
The watch comes in two editions, and commemorates the Ram Mandir consecration ceremony held earlier this year in Ayodhya.
The luxury watch has been launched in collaboration between Ethos and Jacob & Co.
The timepiece shows the Ram Temple at 9 o'clock, while it states Jai Shree Ram at 6 o'clock
Lord Rama and Lord Hanuman feature prominently on both editions of the watch that has a saffron bracelet.
According to the company, only 49 limited edition watches have been manufactured with 35 already out of the shelf.
Jacob & Co said, The watch is designed to serve as a homage to the profound cultural heritage of India..