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As the Maha Kumbh 2025 began on Monday, companies across the spectrum are trying to capitalise on a huge opportunity to reach at least 45 crore people, and are likely to pour in thousands of crores in marketing campaigns and activities on the ground.

Brands likely to pour in Rs 2,000 crore for advertising as Maha Kumbh begins

Massive security arrangements are in place in Uttar Pradesh's Prayagraj which is hosting Maha Kumbh 2025 and the Maha Kumbh Nagar to ensure the safety of devotees.

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Brands likely to pour in Rs 2,000 crore for advertising as Maha Kumbh begins

Maha Kumbh 2025: Massive security arrangements as lakhs of devotees take holy dip