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Jewellers like Tanishq, Kalyan Jewellers India Ltd., PC Jeweller Ltd., and Senco Gold and Diamonds launched offers to sell gold for as little as $1.35 (Rs100).

Buy Gold for Rs 100 online! Pandemic turns Indian gold market upside down

The appeal to not burn fire-crackers has not gone down well on social media

Tanishq Diwali advertisement fumes Hindus yet again, netizens demand to boycott the jewelry brand

“The concept wasn’t as much a problem as the…”, says the actress featured six times in the Forbes India’s Celebrity 100 list

Kangana Ranaut tweets a mixed response as Tanishq takes down the Hindu-Muslim interfaith advertisement mentioned in yesterday’s #BoycottTanishq trend

The majority of reaction on Twitter seems to mentioning ‘Love Jihad’

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Buy Gold for Rs 100 online! Pandemic turns Indian gold market upside down

Tanishq Diwali advertisement fumes Hindus yet again, netizens demand to boycott the jewelry brand

Kangana Ranaut tweets a mixed response as Tanishq takes down the Hindu-Muslim interfaith advertisement mentioned in yesterday’s #BoycottTanishq trend

Titan-owned and Tata Group-promoted jeweler Tanishq’s advertisement gets swamped by #BoycottTanishq on Twitter