In the image, a female figure has done two braids which are being held by anonymous hands from behind. "Greta" has been written on her back, right under it rests the logo of X-Site Energy Services.
Rocky Mountain House resident Michelle Narang, who when shared the image on social media promptly hurled a storm on social media. Narang said she cried at the imagery.
"It was hurtful as a woman. It was hurtful as a mother. It was hurtful as an Albertan who's fighting for this industry all of the time and defending the hard work that men and women are doing each and every day and our amazing Canadian energy industry."
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But before Michelle Narang posted an image of the new logo, she said she called Sparrow and was told by him the company knew and approved of the marketing materials.
"I was like, 'OK, so you're OK with your company being promoted with the image of the rape of a minor?
"And his response was, 'She is not a minor. She's 17 now.' Then carried on by, 'That's not really what we meant.'"
Climate activist Greta Thunberg has responded to sticker on twitter and wrote, “They are starting to get more and more desperate...This shows that we’re winning.”