Single women in Vietnam are joining the booming global trend of cute boyfriend rentals to satisfy family and societal demands. Family pressure to wed is quite common in many cultures, and it is particularly pronounced in Vietnam, reaching its peak around the time of the Lunar New Year. To make their families happy, some are now using rented boyfriends to portray them as their significant others.
As reported by the South China Morning Post, youngsters are bringing bonded boyfriends because of their family pressure.
30-year-old Minh Thu did this when her parents pressured her to take home a boyfriend. She chose a male housewife who was well-trained in nurturing and won her family’s cross-examination smoothly. Similarly, Khanh Ngoc hired a younger cache to rent her family since there was much tension at her family during that time.
For Huy Tuan, a specialist at 25, this has become a full-time occupation. Tuan has been instructed on how to fit in, whether it be on a simple date or during a more serious family outing. He even does household chores to make himself more believable and is picking up other talents such as singing and cooking so that he can provide them for his clients.
Why are Vietnamese women hiring boyfriends?
In response to mounting family and societal expectations single women in Vietnam are turning to rented boyfriends to ease the pressure to marry this growing trend Fuelled by cultural norms and high-tended around the lunar New Year, highlights the creative lengths young people are willing to satisfy their families’ desire without being committed to real relationships.
'Boyfriend-for-hire' campaigns are increasingly becoming a popular choice for young Vietnamese women to manage familial scrutiny. A young woman, Khanh Ngoc, found herself in a similar predicament and opted for a rented boyfriend to defuse tensions within her family. The practice has proven to be an effective, albeit unconventional, way to navigate
The demands of traditional expectations. For men like 25-old Huy Tuan, this trend has turned into a full-time career. Tuan specializes in portraying an ideal boyfriend, blending in effortlessly at casual fates or formal family gatherings. To maintain authenticity l, he has honed his skills in cooking, singing, and even performing household chores. His dedication to the role underscores the lengths these ‘boyfriends’ go to to satisfy their clients’ needs.
This practice reflects a broader shift in societal expectations, with individuals finding innovative ways to reconcile personal independence with traditional family values. As rented boyfriends continue to gain popularity, they reveal both the pressure and the creative solution that modern singles are adopting in the rapidly evolving cultural landscape.