Anant Ambani & Radhika Merchant's wedding has been concluded in India and it was indeed a lavish ceremony that was even covered by the global media. Courtesy of the presence of global stars like Kim Kardashian, Khloe Kardashian, Justin Bieber, & almost the entire Bollywood fraternity, Anant Ambani & Radhika Merchant's wedding was a sight to behold. After the completion of the wedding, many influencers shared special videos of Anant & Radhika's wedding. A famous influencer known for his podcast made a special episode giving an insight into the Ambanis' wedding. However, an influencer named Kavya Karnatac refused a lucrative offer from the Ambanis to be their paid PR and cover Radhika & Anant's wedding. Now, the question arises Who is Kavya Karnatac and why did she refused Ambanis' offer? Below is all about Kavya Karnatac-
Who is Kavya Karnatac?
Based in Mumbai, Kavya Karnatac is famous for making travel videos of India. Her Instagram bio suggests that she aspire to visit every district of India and make videos for her fans. Kavya Karnatac's Instagram account has 1.6 million followers & 700K subscribers on YouTube. Going by her LinkedIn bio, Kavya Karnatac has 'worked in Pocket Aces' non-fiction channel, Nutshell' In Nutshell, Kavya was the Senior Producer and the content strategist. "I managed all the content that was going out; from ideation to the final output," says Kavya in her bio.
Talking about Kavya Karnatac's educational qualification, she did BA in English from Lady Shri Ram College, Delhi. Thereafter, she did an MA in Media and Cultural Studies from Tata Institute of Social Sciences.
As per Kavya, she is also actively involved in theatre by directing and participating in over 100 plus street theatre performances and by being a part of National School of Drama (NSD). She has worked in the development sector by working on education through NGOs like Udaan, women issues through NGOs like Feminism in India, and media literacy through NGOs like Point of View.
Why did Kavya Karnatac reject Ambanis' offer?
As per reports, Kavya Karnatac was offered Rs 3.6 lakhs by Ambanis for paid PR. Revealing the reason behind rejecting paid PR for Ambanis, Kavya Karnatac shared a long note which reads-
"Why I rejected a 3.6 Lakh deal from Ambani?
Recently, I was offered 3.6 lakhs for Ambani’s PR activation.
My task? To discuss how Ambani's wedding would boost the Indian economy. The offer far exceeded my usual rate of around 3 lakhs, and my parents even urged me to accept it. However, I decided to decline.
Here's why:
1. Oversaturation and Personal Brand: I didn't want to be part of an overwhelming crowd promoting the same narrative. It’s easy to get lost in the noise. I believe in maintaining the distinctiveness and value of my content, which thrives on diversity and originality. Aligning with an overly promoted narrative like Ambani’s wedding would dilute my brand's uniqueness.
2. Audience Trust: At a time when Jio has increased internet charges, promoting a corporate giant like Ambani felt insincere. Trust is fragile and built over time through consistent honesty. My audience is discerning; they can differentiate between paid promotions and genuine content. Thus, preserving their trust is crucial.
3. Ethical Concerns: In a country where marriages are often canceled due to caste, class, gender, and religion, promoting a high-profile wedding that conforms to these norms didn't align with my values. As an educator and creator, promoting such an event could be misleading. It’s more suited for fashion or lifestyle influencers. While I’ve previously worked with Ambani, promoting Vantara, claiming that a wedding could positively impact the Indian economy might not be factually accurate.
4. Personal Integrity: A 3.6 lakh deal is tempting. However, the long-term benefits of maintaining my integrity far outweigh the short-term financial gain. Integrity builds a loyal following, which is invaluable."