Airtel users who stream songs and use the Wynk Music App to add a caller tune on their phone will now have to think twice. Airtel has confirmed that the Wynk Music App is shutting down. Notably, Wynk Music, which enjoys over 100 million subscribers, is shutting down by telecommunication giant Airtel. The Wynk Music app was launched by Airtel in 2014 and ever since the music streaming app has become a household name and is at loggerheads with many other giants including Spotify. Now, the question arises what is Wynk Shutdown Reason or why Airtel is pulling the plug from Wynk Music App? Below is what we know so far-
What is the Wynk Music App shutdown reason?
The answer is Airtel's strategic partnership with Apple. As per reports, Apple is partnering with US tech giant Apple to provide customers with music and video content. Airtel will provide exclusive offers for Apple TV+ and Apple Music to its customers in India later this year. Airtel Spokesperson was quoted by a newswire saying, "We can confirm that we will sunset Wynk Music and all Wynk Music employees will be absorbed within the Airtel ecosystem."
Users subscribed to Airtel's music streaming service, Wynk Premium, will now gain access to special offers on Apple Music. "Airtel is planning to close Wynk Music in the next couple of months. It will absorb all the employees into the company," said another source as quoted by a newswire.
As a part of the new deal, Apple TV+ will be integrated into Airtel's video streaming platform, Xstream, available through premium subscription plans. However, Airtel has not disclosed the financial terms of the partnership or the pricing details for the plans yet.
Notably, the strategic partnership of Airtel is mostly targeting postpaid users. Currently, a plan of 589 of Airtel gives you a 1-year subscription of Amazon Prime Video, Wynk Premium, Disney Plus Hotstar, etc. However, it seems like offers for Airtel Postpaid users will now change in the upcoming months.
Interestingly, Airtel & Apple's strategic partnership announcement comes in the backdrop that Disney and Reliance seeking antitrust clearance in India for their $8.5 billion merger, aiming to establish the largest entertainment entity in the country.